Education is what remains after one has forgotten what one has learned in school.“ Albert Einstein Objectives Discuss the concept of competitive advantage Describe the strategic role of managers at different levels in an organization Identify the main steps in a strategic planning process Identify the main pitfalls of planning and discuss how those pitfalls can be avoided Outline the cognitive biases that might lead to poor strategic decisions and explain how one can overcome these biases Discuss the role played by strategic leaders in the strategy-making process Format your answers as follows: Please note that the format below resembles the format required per APA 5th and 6th Editions. Please make sure you format your answers in the order below. Centering the section headings over the information required in that section is best but not required at this time. Introduction 1. Write an introduction for the information below that you will describe and that includes a transition statement leading to the discussion section Discussion 2. Write a transition statement leading to the next six items 3. Discuss the concept of competitive advantage 4. Describe the strategic role of managers at different levels in an organization 5. Identify the main steps in a strategic planning process 6. Identify the main pitfalls of planning and discuss how those pitfalls can be avoided 7. Outline the cognitive biases that might lead to poor strategic decisions and explain how one can overcome these biases 8. Discuss the role played by strategic leaders in the strategy-making process Conclusion 9. Write a summary of what you wrote above References 10. Insert appropriate references