Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits
Stanford, D (2012). Mountain Dew wants some cred, Bloomberg Buisnessweek. Retieved from EBSOhost
Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer
Provide a proposed redesign of the campaign that could have a more universal appeal.
What communication channels should be focused on? Why
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