. How an individual global company addressed the crisis in a way that the tools of International Cross Cultural Management helps us to understand

Paper instructions:

Outline

a. Recession impact on the global companies:

i. Winners and losers of the global crisis

b. Strategies to survive in the recession:

i. Cutting prices

ii. Reassure customers by extensive warranty or contract flexibility

iii. Adding value to a company, brand, or product

iv. Keeping customer satisfied

v. Adjusting product portfolio

vi. Increasing online presence

vii. Developing new loyalty schemes

viii. Diversifying into new market segments

ix. Responding to changes as early as possible

x. Cutting costs, not stuff

c. Influence of the crises on automotive industry

i. Hyundai success despite financial crisis

d. Walmart thrives the recession

Sources:

Lock, Alison. “Ten Proven Strategies to Beat the Recession from M&S, Hyundai and HMV.” Apr. 2, 2012. Web. < http://realbusiness.co.uk/article/4153-how_to_survive_a_recession/page:1>

Harper, Donald. “20 Business Survival Strategies for tough economic times.” Jul. 2009. Web. <http://www.academia.edu/1493309/20_Business_Survival_Strategies_for_tough_economic_times_without_laying_off_employees>

Ishmael, Stacy-Marie. “Wal-Mart’s Aggressive Recession Strategy.” Nov. 2, 2009. Web. < http://ftalphaville.ft.com/2009/11/02/80861/wal-marts-aggressive-recession-strategy/? >

Couto, Vinay, Ashok Divakaran, Mahadeva Matt Mani and Cheri Lantz. “Survival vs. Success: How Companies Are Responding to the Recession, and Why It’s Not Enough.” Web. < http://www.booz.com/media/file/Survival_vs_Success.pdf >

“Hyundai, Walmart Show How to Thrive in Recession.” Nov. 9, 2009. Web. < http://adage.com/article/special-report-marketer-of-the-year-2009/hyundai-walmart-show-thrive-recession/140339/ >

“Hyundai Actually Grew in This Crisis!” Web. <https://mostlyeconomics.wordpress.com/2009/06/11/hyundai-actually-grew-in-this-crisis/ >

The Global Financial Crisis. Web. <http://www.pearsonhighered.com/assets/hip/us/hip_us_pearsonhighered/samplechapter/0205231527.pdf >

Dzikowska, Marlena and Barbara Jankowska. “The Global Financial Crisis of 2008–2009 and the Fortune Global 500 Corporations. Looking for Losers Among the Biggest.” Dec. 15, 2012. Web. < http://ehis.ebscohost.com.library.esc.edu/ehost/pdfviewer/pdfviewer?sid=7e6f9b66-0159-41d5-928b-54ecc8468227%40sessionmgr198&vid=2&hid=116>

CLICK HERE FOR MORE INFORMATION ON THIS PAPER…

PRICE…..