Choose one brand and attach or cite links to examples 3 different promotional mix elements within oneintegrated communication campaign– not 3 digital media examples, but 3 forms of communication [cell phone pictures can be used as examples].For each example identify [bullet point answers are fine]:
How do you see the campaign as integrated?
Identify the element of the promotional mix shown by each example and then address the following questions:
What demographic is being addressed
The media/location where the advertising/promotion occurred,
The message being conveyed,
At what point in the decision making process does the advertisement/promotion reach the consumer, and
Whether the focus is to build brand equity/awareness, drive trial/purchase or reinforce purchase.
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