Topic: Institutional Hubris(Beverage Companies)
Hubris is defined as excessive pride or arrogance. This trait, however, is not limited to individuals; it can be argued that an institution can exhibit hubris, especially when its systems protect or condone actions that place the institution above the moral or ethical standards to which others are normally held. For your research paper, choose a system or institution – e.g. corporate, military, education, government, religious, entertainment, politics, sports – in which hubristic attitudes and behaviors have had significant consequences. Be sure to focus your topic on a particular institution and event (historical or contemporary) and formulate an argument that you can support with solid research.
The topic…
1) should be focused, but not too narrow for a research paper;
2) is one about which you can construct reasonable and persuasive arguments;
3) is one you’re interested in exploring;
4) is an issue about which you have not yet written.
I am a international student so you don’t have to use luxuriant skills on this paper. However, please follow the all instruction I give it to you strictly, it is important.
I want write about Beverage Companies(subject), and I put my thesis and ideas below, you can change whatever you want but the subject is beverage companies hubris .
(Thesis:
Beverage labels and general advertising often contain representations as to the quality of the product, nutritional value, but some beverage content goes well beyond mere ?advertising?. Many beverage companies and businesses falsely inform consumers and exaggerate the benefits of the merchandise are purely for more business.
Ideas:
1) Deceptive advertising can harm people’s health. The company was making false and unsubstantiated health claims that POM products will prevent or treat heart disease, prostate cancer, and erectile dysfunction.
2) Big beverage companies? political heft. For example, Coca Cola was moving forward with this despite not having FDA approval for the sweetener, stating they will “self-affirm” the sweetener as safe. And then, the FDA did nothing because Coca?s political heft.
3) A vitamin C supplement drinks can’t mention on its packaging any of the known benefits of taking the supplement, while a vitamin C fortified sugar drink can tell it can stave off disease.
4) Companies exaggerate the functions of its products in advertisements, consumers, after personally using the product, will lose trust in the company and even file lawsuits against it. For example, Coca-Cola still claim that ?no consumer could reasonably be misled into thinking VitaminWater was a healthy beverage?, thereby shifting the onus of responsibility squarely onto the consumer after they was accused of false advertising.
)
Your central thesis should be focused, specific, arguable, and unified. The subject and your opinion or insight about it should be clear.
Resources
https://mulcahyllp.com/firmnews/practicenews/monsterbeveragecompanyacasestudyofverticaldistributionlandmines.html
https://www.sott.net/article/225084-Health-Claims-and-Corporate-Hubris
https://news.yale.edu/2014/11/19/beverage-companies-still-target-kids-marketing-unhealthy-sugary-drinks
https://thinkprogress.org/health/2013/01/14/1443191/coca-cola-ads-obesity/
https://www.latimes.com/local/la-fi-court-fruit-drinks-20140613-story.html
Red Bull to Pay $13 Million for False Advertising Settlement
PLEASE USE THESE ARTICLES AS RESOURCES
RP GRADING CRITERIA
CONTENT
Does the approach to the topic have substance; is it worthwhile?
Does the thesis make clear the author?s arguable claim?
Does the thesis reveal the author?s reasoning? The author?s purpose?
Is the thesis focused and specific (neither broad nor vague)?
Does the thesis avoid the pitfall of making dogmatic or unsupportable claims?
Does the Research Paper make its arguments/persuasive assertions using sound reasoning?
Does the author avoid logical fallacies in making his/her assertions?
Is there sufficient and varied evidence to support the author?s arguments?
Is the evidence relevant to the assertions/major points of the Research Paper?
Are the author?s insights relevant and compelling? Does the commentary clarify any ambiguous relationships between assertions and the evidence?
Does the author rationally address potential counter-arguments without dwelling on them?
Does the author use appropriate rhetorical methods to persuasively advance his/her case?
Does the author avoid recycled/redundant assertions?
ORGANIZATION
Does the paper build its arguments by making points that clearly relate to the thesis?
Is evidence well integrated into the paragraphs in a relevant, cohesive way?
Does each paragraph have a purpose relevant to the thesis?
Does the beginning set reader expectations that will be fulfilled by the Research Paper?
Does the conclusion provide a compelling, relevant summation; does it avoid introducing new topics or rehashing previously stated observations?
Does the author use transitions and his/her own commentary to guide the reader and create clear relationships between his/her points?
Do the ideas logically and coherently flow from one to another?
STYLE
Is the tone rational and reasonable? Is it consistent?
Does the author use signal phrases to introduce quotes or paraphrasing?
Are the sentences clear and concise? Is word choice appropriate throughout?
Is the Research Paper sufficiently descriptive and specific (avoids excessive abstraction)?
Is the vocabulary sophisticated (college-level), yet appropriate to the subject?
Are sentences varied in length & structure?
Are verbs and sentence construction active (not passive)?
Is the point of view consistent?
CONVENTIONS
Are sources attributed using MLA formatting, within the text and on the Works Cited page?
Has the author taken care to correct spelling, punctuation & grammar errors? Has the paper been carefully proofread?
Does the Research Paper follow the formatting requirements re: font, spacing, etc.?
Please note: Papers with serious and pervasive errors in grammar, syntax, word choice and spelling may not receive a passing grade.








Jermaine Byrant
Nicole Johnson



