Topic: Inbound Marketing and the practical application in an early stage start up
The paper has to be on the theoretical aspects of inbound marketing. Furthermore it has to connect to practical aspects and how it is used in a young start up (examples).
My first Idea for a structure of the main part would be as followes: (+ introduction and conclusion of course)
1. Social Media Marketing
1.1 What is SMM
1.2 Upsights and Downsights
1.3 Affiliate Programs
1.4 (Best Practice) Examples
1.5 Application in a young Start up
2. Search Engine Optimisation
2.1 What is SEO
2.2 Positive & Negative
2.3 Application in a young Start up
Please contact me any time for further questions and input if you want to change something on the structure .
Please focus on european and north american academic sources and do not use more than 3 web pages.