In 1997, Apple, Inc. supported its ‘Think Different’ marketing campaignIn 1997, Apple, Inc., supported its ‘Think Different’ marketingcampaign with a one-minute commercial featuring black-and-white footageof 17 iconic 20th-century personalities. The commercial wasconceptualized by the Los Angeles-based advertising agencyTBWA/Chiat/Day.What did each of the individuals contribute to the world?How was each contribution rooted in creative thinking; that is, howdid each change existing paradigms of seeing or experiencing the world?Are there defining characteristics shared among all or most of the individuals?Why did Apple choose these individuals to appear in this advertisement?Albert EinsteinBob DylanMartin Luther King, JrRichard BransonJohn Lennon (with Yoko Ono)Buckminster Fuller Thomas Edison Muhammad AliTed Turner Maria CallasMahatma GandhiAmelia EarhartAlfred HitchcockMartha Graham Jim Henson (with Kermitthe Frog)Frank Lloyd WrightPablo Picasso
In 1997, Apple, Inc. supported its Think Different marketi
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