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Impact of “Don’t Drink and Drive” Advertisements

Hypothesis

In this research, we hypothesize that “don’t drink and drive” advertisements have an impact in preventing accidents from driving under the influence. In the short run, driving while drunk translates to an increase in road accidents

Alternative Hypothesis (H1): Don’t drink and drive advertisements has an impact in reducing number of people who get behind the wheel while drunk.

Null Hypothesis (H2): Road accidents from drunk driving are higher when there are no anti-drink and drive advertisements.

Research Methodology

This will explain methods used in my paper to collect data including my unit analysis or target population and overall research design

Target Population and Variables

This research will target individuals who are of legal age to drink and also to drive between age 18-45. Participants will be individuals who consume alcohol and also have an option to drive themselves home. The unit of analysis is to determine if these individuals often drive under the influence and if not what has contributed to their awareness on not drinking and driving. “Don’t drink and drive” ads are any form of advertisement whether on the TV, newspapers or billboards that strictly pass the message on dangers associated when one drives under the influence. The research will be using experimental design as participants will be randomly selected aged between 18-45. The independent variable is “don’t drink and drive” advertisements and the dependent variable (outcome) is decline in road accidents.

Data Collection Method.

Data collection for this research will be done by use of questionnaires. The questionnaires will have questions related to the study i.e. frequency of an individual’s partying or rather how occasionally do they consume alcohol, if the participants have ever driven a car while under the influence, if they have ever encountered don’t drink and drive campaign ads and if the advertisement had an impact on their decisions. The source of the data used in the research will be primary as it will be collected from the randomly selected participants. Sampling methods are random, selected participants are then given questionnaires where they will answer the questions. The questionnaires will then be analyzed depending on the answers in order to establish if the anti-drink and drive campaigns have an impact. The study will be done using the correlation research method assessing the degree to which the variables are related.