Imagine you work for a consulting firm and you have been asked to present a business strategy to a small business owner. The business has been struggling to make a profit the past two years, and you are trying to understand what could be done to increase sales and attract potential customers.

Using the environmental factors of a business covered in the course textbook Understanding business, research an industry of your choice and describe the major changes that have been or are currently occurring in that industry.

Create a 7- to 10- slide, multimedia-rich Microsoft^® PowerPoint^® presentation with speaker notes in which you:

• Identify several key business strategies that the business should consider.
• Compare the business strategies selected and determine which would be the most useful for the current situation.
• Identify what impact each environmental factor has on the business.
• Explain how a change in each one of these factors could have an impact on the business.
• Select two business strategies that could be used to capitalize on trends you identified in your research.
• Determine the metrics that the business should use to evaluate the selected business strategy for effectiveness.