I need a website designed that meets the requirements below and THE WEBSITE MUST BE MADE AND FOLLOW THE ATTACHED IMPLEMENTATION PLAN. In addition to the website there must be index or introductory document outlining the start of the program that must be APA format and will be checked originality. The index or introductory must be well written in APA format and must not contain words ending in “ed”. The website must be 100% original and will be checked for originality before the final payment is made. The final product must be compressed and zipped.
Design website that presents and explains your Implementation Plan. The site must include all sections of the plan and related content and consist of multiple web pages. Ensure there is an index or some type of introductory text document outling the start of the program. (If needed when the deliverable is posted include the directions of how to run within the text of the post.)
Demonstrate the following characteristics:
- Effective file management
- Accurate and functional markup code
- Effective and functional navigation
Use any familiar web, JavaTM, .NET, or database development tool to design, develop, and create the application or site.
Website must adhere to the following criteria:
- Apply usability best practices and principles of design.
- Page content is organized and professional.
- Create effective navigation for the application or site.
- Integrate multimedia effectively.
- Use internal, external, and anchor links in the application or site.
- Demonstrate the plan for testing.
Submit your application or site in a compressed .ZIP file or folder. Include all runtime executable and source files. Identify what file should be loaded (.INDEX or .DEFAULT) or run (.EXE) first
Attachments:
Implementation Plan
University of Phoenix Material
Implementation Plan Template
Use the following template to create your implementation plan in Week Four.
Project Name or Identification: T-shirt Company Startup Business
Project Stakeholders
- Romero Edwards
- Owner, CEO, and manager
- romeroedwards93yahoo.com
Project Description
- Background
Identity is one of the key features that any entity, group or individual may have. There are different ways of developing identity and each may be used in different ways. After carrying out research on the trends that have been able to survive the changes in time, I have discovered that branded t-Shirts are top in that category. It is against this backdrop that I came up with the black and white youth T-Shirt as a symbol for youths from all races gender religion and career to identify with the current generation. The information contained in this paper explains how I shall use virtual and online markets to ensure that the brand has been sold across the globe.
- Description of the challenge or opportunity
Challenge
There are different challenges that the brand may face once it enters into the market. The first challenge is the challenge of the established brands that are already selling in the market. Two of the most selling brands include Nike and Fila. These two brands have dominated clothing industry especially for casual wear t-shirts. The model of marketing used by these companies is able to reach out to many people. The companies have been sponsoring different sports events, branding community development initiatives and other forms of marketing that involve reaching out to the people.
The other challenge that the brand may face is time taken to establish the brand. The market at times is slow to accept new products due to the fear on their quality and the unseen future. This is especially a challenge to small enterprises which depend on the revenue from the new product for them to have a going concern. This requires the marketing material to be persuasive enough in order to lure the customers and change the market preference.
The other challenge that the brand shall face is the rating of the marketing items on the Google marketing platform. One of the features that are linked with Google marketing is peer rating. The feature allows other persons who are using the platform to rate brands. A brand which receives high rating is viewed to be preferable and this may change the perception that the consumers will have on the product. This in return will affect the preference that the products will have once it hits the market.
Opportunities
The first major opportunity that the brand has is the theme that it passes. The T Shirts pass a message of tolerance amongst people from different racial and religion backgrounds. This is a convenient message especially in the twenty first century when there are concerted efforts to fight any racial discrimination. The fight against racism is convenient for sportsmen, office based careers, technical workers and government officials internationally.
The other opportunity that the brand has is the appeal to the youth. As the paper elaborates in sections below, the T-Shirts shall be holding names that portray the chances in patterns that affects the youth in the last year. This shall change every year and thus every youth shall be looking upon the next set of T-Shirts and thus demand shall be high each year. The team shall allow the youth to participate in developing the brand for the year through internet platforms. Indeed, Google marketing offers opportunity for customers to give their feedback on the views they have on the product. This is the feature that the marketing team shall use to gather details on the items that the youth would wish included in the succeeding year’s T-Shirt.
Also, the marketing platform presents the brand with an opportunity of stealing the global show through Google Marketing. Google marketing can be viewed from any remote computer which has internet connections globally through the World Wide Web. Thus, the product can go viral within the same day that it is floated to the market. This may even overwhelm the production department of the organization.
- Overview of the desired impact
v Global impact: using Google marketing allows the brand to get the attention of the international market. This is vital in the optimization of company’s potential. The company targets the international customer base and use of Google marketing helps in attaining such a market.
v Wide market on first roll out: it is a common tradition for companies to start small and grow big. However, internet based marketing helps companies to roll out at medium level. While the level of marketing may be a consideration, with enough capital, internet based marketing can be vital in developing a wide customer base at the first roll out.
v Passing out the message: while making high sales is one aim of the brand development, the brand development also seeks to pass out an antiracist message to the customers. This is expected to change the level of thinking to include more tolerant views. The success of this campaign can be easily transformed into success of the organization since the customers can be lured to buy products of the company that facilitated the noble course.
Measurable Organizational Value (MOV)
- Project’s overall goal and measure of success
The overall goal of the project is to present the market with a new design of t shirt while at the same time pass the antiracism message. This shall include development of a common voice to the youth against racists and adding up their voices to the international fight against racism. The following items shall be used to measure success of the project
- Rating by other users of Google marketing: as noted earlier in this paper, other users are allowed to describe their ratings on the brands that are marketed on Google marketer. While it is hard to know the real intention of the persons making the rating (since there are chances of down rating by malicious persons or overrating by persons who are unrealistic and only wish to prove the marketer rights), the platform can always be used as a sampling ground for the acceptance or otherwise that the product shall have once it is released to the market.
- Visits and revisits of product online profile: a brand that is built using strong visual features will have high number of visits on its online profile (on Google marketing website.
- Number of recommendations from online viewers: Google marketing allows users to recommend other persons who hold Google accounts products and brands which are portrayed through Google marketing. A preferred brand will have high number of recommendations.
- Online based sales: since Google is an online based marketing, online based sales can be directly linked to it. Successful online based marketing will lead to high online based sales.
- What elements of the project provide value to the organization?
Elements of the project that would provide value to the organization include;
ü Company brand; brand which passes right message to the people
ü The anti-racists campaign: many people would be interested in joining the global course which has all the right attitudes
ü Use of internet marketing; virtual markets are the modern forms of marketing and this shows that the organization embraces technological developments.
ü Real time requisitions: customers always are glad where they can be able to source hoods and services from online sources and be allowed to place their requisitions online and real-time. This includes provision for electronic money transfer which would increase the level of communication between the producer and the consumer. This also reduces the number of middlemen between the producer and the consumer.
- ROI (return on investment) and cost versus benefit
Google marketing has one of the special features where the company does not have a fixed cost for the advertisements. The company allows the advertiser to come up with maximum budget for the day and the price for each click. The budget may be scaled up or down according to the advertising needs of the brand that is being advertised. The marketing method thus leaves the marketer to come up with the flexible budget. Thus, the marketing shall not be expensive. Other costs include
ü Hosting an organization’s website
ü Cost of broadband connectivity
ü Cost of designing the t shirts and the website.
The benefits are similar to achievement of goals that have been outlined in earlier sections of this paper
- Statement or table format
Project Scope
- What will be included in the scope of this project?
The project shall include the following features
– Branded T-Shirts that shall be marketed over Google marketing
– Videos for promoting the T-shirts
– Web-link to organization website
– Web loins to products webpage on the company’s website
– A guide which shall answer frequently asked questions about the brand
– An open letter inviting all users of Google marketing to trade
– The features to identify the organization like logo and theme colors
- What will be considered outside the scope of this project?
The organization will also consider
- Marketing complementary products like shoes and caps
- Use of newspaper and magazine captions citing quality of the products
- What are the project’s main deliverables?
The project’s main deliverable is high sales. You cannot market if you are certain that the amount from sales won’t be sufficient to meet the marketing needs.
- Provide a statement and description.
The product being marketed is a branded T-shirt which carries important information against racism and which calls for unity of young men internationally.
Project Schedule Summary
- Project start date: January 2015
- Project end date: December 2015
- Timeline of project phases and milestones:
January – T Shirt design, development videos and development of website
February – rolling out the online campaign
March – April -campaigning for the link and mobilizing friends to visit the ad and rate it
May- December – online sales and marketing intensifies
December – winding up the project
- Project reviews and review dates
Reviews shall be done within the last four days of every month. Review shall be done by professional and independent marketer
Project Budget Summary
- Total project budget
- Budget broken down by phase
Quality Issues
- Specific quality requirements
While there are no specific standards for branding materials, some quality requirements shall be required for this project
- Broadband connectivity which shall support round the clock connections
- A site which shall allows viewing of same data by multiple users at the same time from different locations
- A brand that cannot easily pass as a replica of other brands in the market.
Resources Required
- People: the members of the organization shall campaign for the product using word of mouth and on their social media pages
- Technology: cloud connectivity for database, and broadband connection
- Facilities: server which shall be used to update the project, office space, and desks
- Other : licenses and certification, strong organization culture and processes
- Resources to be provided
Resource Name of resource provider Date to be provided
Office space land lord immediately
Office furniture purchases department by January
Computer and other devices purchases department by January
Broad band connectivity IT analyst by February
Assumptions and Risks
- Assumptions used to develop estimates
- That inflation shall not change
- That prices shall not hike by more than 10% of current costs
- Key risks, probability of occurrence, and impact
- Risks
- Products not being viewed on Google marketing
- Dominant companies carrying out a similar campaign
- Malicious copy of brand features
Probabilities
There is a probability that the market will find the message too rhetoric and thus shun the products
Also, there is probability that the estimated daily budget will not fit the customers wishing to visit the site
- Organizational or time constraints
- The project has to be delivered within one year
- Risks of not doing this project
- If this project is not done, persons who shall benefit from it (through reduction of racisms) shall not have benefitted
- Assess dependencies on other projects or areas within or outside the organization
The project shall highly depend on the efficiency of computerized system in organization, high data activity supported by broadband connections and the selection of Google search engine over other search engines by the target customers
- Assessment project’s impact on the organization
- The project will lead to globalization of organization though international customer reaching out
- Outstanding issues
- No outstanding issues are being experienced currently
- Formulation of key project risk mitigation strategies
Project Administration
- Communications plan: through social media and automated emails to other consumers
- Scope management plan: hierarchical order within marketing and sales team utilized.
- The change control process: strategic management plan used to change control process
- Quality management plan: a specific plan shall be made to include the salient features of online marketing
- Testing procedures related to the implementation
The project shall be tested by mock clicks from company’s offices to determine whether the links are working and also to justify whether Google is charging for extra clicks or for real clicks
- Change management plan: use of change managers to manage shift o online marketing
- Human resources plan: the main human resource plan shall involve staff members involved in the day to day maintenance of the website.
Implementation and Continued Maintenance and Project Closure Plan
- What data or existing format will need to be changed?
- Information on t-shirts changed annually
- Company product website to include features of the new product
- What production systems will be handled?
- The new product segment will require to be handled. This shall be development of T-shirts
- What downtime will be needed?
- At least 3mg/s for the website
- How will the integration be communicated?
- Through the integrated systems using the organization’s database
- How will the new system be deployed (pilot, phased, parallel, plunge, and so on)?
- Test shall be done through pilot program the implementation done phase by phase
- Support and maintenance
The following support shall be offered throughout the project period
- Technical, user, and system training documentation
- The IT analyst shall provide all technical support
- All server staff shall be trained on handling data from the project
- A copy documentation for the project shall be sent to each staff member’s email
- System support roles and functions
– To ensure continues service delivery
– To ensure that the system does not fail
– To ensure speedy delivery of services to the consumers
– To deal with increased online sales due to online marketing success.
– To increase comprehension of new system in the organization
– To reduce ambiguity on the project within the organization
- Project closure
The project shall be closed on the twelve month
Acceptance and Approval
- Romero Edwards 19 September 2014
- The implementation plan approval process has been approved by the owner Romero Edwards
References
Calkins, T. (2012). Breakthrough marketing plans: How to stop wasting time and start driving growth. , : Macmillan.
Ferrell, O. C., & Hartline, M. (2012). Marketing strategy. , : Cengage Learning.
Nijssen, E. J., & Frambach, R. T. (2001). Creating customer value through strategic marketing planning: A management approach. Boston, : Springer Science & Business Media.
Pride, W., & Ferrell, O. C. (2004). Marketing. Boston, : Cengage Learning
Appendices (as necessary)
The budget is appendices in excel
Jermaine Byrant
Nicole Johnson
OVER
RATING
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