How digital media changed the luxury consumption patterns that affects luxury brands to change their global strategies

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How digital media changed the luxury consumption patterns that affects luxury brands to change their global strategies
should talk about what are the social factors that make chinese people fetishize luxury brands, and how digital media and social media changed their consumption patterns, because china market is growing very fast and account for a significant share of global sales for luxury products, therefor how the luxury brands tailored their media strategy towards chinese market. the paper should give specific examples of one or two luxury brands. and it needs include primary research.

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