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How can Saudi Aramco build a culture of lifelong learning to monitor new digital trends as they emerge?

1- Post your comments. Use social media to find out what is being said about Saudi Aramco.

Among the questions to answer:

1. Should Aramco be part of the conversations taking place? What are the benefits and drawbacks of participating – and not participating? How can you join the conversation? How can you contribute to the community?

2. Which social media options would make the best choice for Aramco? And for which audiences? Are there potential strategic champions you could enlist in promoting the Saudi Aramco mission?

3. How would you engage them?

4. What would have to change within the company for such efforts to be successful? What are the implications for issues such as budget, training, and outsourcing? Can this be a tool in recruitment and retention as several participants in past groups have mentioned?

5. Brainstorm ideas for using digital media to help cultivate an appetite for the offerings at the new King Abdul-Aziz Cultural Center among the Saudi public. To ease tensions within the religious community concerning some of the company’s secular activities, should the public affairs division use social media to identify and reward clerics who support the corporation’s efforts? What are the potential benefits and drawbacks?

6. How can Saudi Aramco build a culture of lifelong learning to monitor new digital trends as they emerge? (What would you like to have available for additional training?)

2- Reply to the below post that was made by someone else ( 1 paragraph):

“I believe Saudi Aramco’s attitude towards the conversations taking place in the digital world should vary between monitoring and engaging.The company should not only be reactive to what is published in the digital world. Rather, there should be proactive messages about the company, its operations, values, ATP and benefits given to employees.

As a Saudi Aramco employee, I have the responsibility to promote a positive image for the company, to talk and write about the company’s values and HSE practices. However, I should be careful and not to talk about confidential information. Employees should read the related guidelines set by the company in

this regard.

Saudi Aramco should make its presence at the digital world well noticed and positive. The company should use Facebook, twitter, Instagram, linked in and blogs. Audiences should be the industry, general public, kids and students. Although the company should use the mentioned digital platforms, I

believe that special attention should be given to Twitter based on its widespread.

I think the youth of Saudi Arabia should be targeted by the company as champions to promote its image. This category of people are the future of the country and possible future talents that could join the company. If the company continuously target them by variety of cultural, sport and scientific programs, they will positively talk more about the company at the digital world locally and internationally. I believe that special attention should be given to target university students by the digital effort, specifically those

studying majors that are related to the company’s HR needs.

Company current employees also should be given special care by developing retention policies through more incentives, training and development opportunities. I do not think that the company will have budget constraints in this regard based on the current high oil prices and the forthcoming diversity in the company’s income through being part of the chemical industry.

I strongly believe that when operating KACWC and other PR activities, the company should not clash with the community’s religious beliefs and values. The Saudi community is religious by nature and does not accept things that are not in line with the Holy Quran and teachings of the Prophet Mohammad, mayAllah’s blessings be upon him. Even as an employee, I noticed that the company is behaving in ways that is received by the public and significant portion of employees with whom I talked; as a contradiction and with the local religious beliefs e.g. not having an office dress code that is in line with the Islamic teachings for female employees, which is by the way also against the Saudi Labor Law.

I also strongly disagree with and condemn the following statement that you use in the question: “identify and reward clerics who support the corporation’s efforts to ease tensions within the religious community

concerning some of the company’s secular activities. Such statement is so generic. I understand from it that these clerics should ease all types of tensions even the ones that result from an activity conducted by the company in contradiction with the right Islamic teachings. In addition, rewarding clerics for such cooperation from them can be considered as bribery”.


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