Hospitality Environment

Hospitality Environment Fall 2014

Assignment #1

Due Date:          Wednesday 9/17/14

Grading:           100 Points

Instructions:      Each student will be required to research specific hotel companies and report on the following information:

• A brief overview of the hotel company (20 Points)
• State the brands that are a part of the hotel company (5 Points)
• Within each brand discuss: (30 Points)

o   Its classification according to market segment

o   The target market it is trying to reach

o   The level of service and amenities offered that would appeal to the targeted market? Basically, how do they accommodate their target market?

• How the hotel company is trying to be more sustainable?  Is there a particular brand(s) where this is a focus? (20 Points)
• How is the company utilizing technology to improve service? (20 Points)
• One unique and different thing you found out about the hotel company. (5 points)

Requirement:    1.         Typed, double spaced, Time New Roman 12 point font           with 1 inch margins paper. No required length, but         approximately 4-6 pages.

2. A brief (approximately 10 minute) PowerPoint presentation on your findings

Student:       Hotel Company:

Hassan Albar         Intercontinental Hotel Group (IHG)

Shadi Bahattab     Starwood Hotels and Resorts

Tural Ismayilov     Hilton Worldwide

Ryan Althagafi     Hyatt Hotels Corporation

Abdula   ziz JAnbi   Wyndham Worldwide

Nicole Zusman      Marriott International

Xingi Chen (Cindy)       Choice Hotels International

Ya-Shu Wang (Sherry)  Kimpton Hotels

Erika Gunter         Carlson Rezidor Hotel Group

Daniel Jarosz         Walt Disney World Resorts

Vannara Ses          Omni Hotels and Resorts

Terence Thomas    Drury Hotels