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HELLO HERE IS WHAT I NEED THIS IS A GROUP PROJECT AND MY PART IS TO ANSWER THESE 2 QUESTIONS PLEASE NO PLAGIARIZING AS THE PROFESSOR USES TURN IT IN AND ONCE I GET THE DONE ASSIGNMENT I WILL ALSO CHECK IT MY SELF I NEED AT LEAST 1 PAGE AND A HALF FOR THESE 2 QUESTIONS. I need this done by today Saturday 9/15 by 12am 

 

 

 

 

 

 

REMINDER: For each case, specific questions in regard to assigned cases will be asked, students are supposed to answer those specific questions. The format of the case discussion should include a cover page (title of the case and all group member names), a brief introduction of the case, answers to the specific questions, and references. The length of each case discussion varies according to the complexity of each case. For the case analyses, an upper limit of three pages (typed, Times New Roman font size 12, double -spaced excluding cover page and reference page) has been set. ( this is what the teacher wants)

 

 

 

3.  Internet advertising moral dilemma

 

Issues of commercial intrusiveness and privacy have been greatly exacerbated by the ubiquitous presence of the internet and web-based information. The ethical implications of these issues are still evolving. The principal distinction between the traditional issues of intrusiveness and privacy in the analog world and the digital counterpart online is the vast extension in access and a corresponding precipitous decline in cost of such marketing devices. The three techniques of interest are:

 

Spam:  the mass mailing of unsolicited email messages to large volumes of email addresses. Typical topics include sexual “aids,” financial “opportunities,” health “remedies,” weight loss, etc. A key issue is the ability of spammers to negate the efforts of ISP’s to intercept such communication although much of it is now deposited in “junk mail” folders. Sometimes such spam is clearly outside the law, such as a disguised solicitation that attempts to induce the recipient to reveal an account number or password.

 

Pop-ups3:  windows that are opened by the users accessing a desired web site. The aggression associated with such advertisements varies greatly, as does the nature of the material. They can run the gamut from readily avoided benign content to aggressively-presented and highly inappropriate (violent, sexual, etc.) content.

 

Cookies:  small files placed on a computer and triggered by a user accessing sites on the Internet. They are designed to allow the party placing the cookies to retrieve information about the computer user. They allow a website to be customized for a specific user.

 

Questions

  1. What is the Categorical Moral Imperative ethical view of such behavior? Why should some get to do it?
  2. What is the utilitarian ethical view of such behavior?

 

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