Read the two following research journals (see attached):
1. Transactional Approach to CustomerLoyalty FILLER TEXT
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2. Relevance of Retail Loyalty Strategyand Practice for Leisure Tourism FILLER TEXT
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Create a 2-4 page APA formatted paper which addresses thefollowing:
1. Are customer relationships linked tocustomer loyalty? Support your rationale.
2. How can a tourism organizationand/or international destination achieve high-brand loyalty? Illustrate with anexample by providing a destination who has achieved brand loyalty.
3. Rememberto apply APA formatting elements including: title page, introductory paragraph,headings (separate each new topic within your paper), in-text citations,concluding paragraph, APA formatted reference page.








Jermaine Byrant
Nicole Johnson



