Design your own social media hashtag campaign to raise awareness of environmental problems, environmental racism, and/or environmental justice issues and to encourage change related to these issues using the planning questions below. Record responses to the questions and submit for grading.
Assignment Directions
This week, you are required to create a new hashtag campaign. In order to prepare for this assignment, review the following questions.
Remember This
What are at least two environmental issues you are passionate about or connect to? Why are these issues important?
What is a social media hashtag campaign you have been influenced by and why?
What are possible hashtags you might use for your campaign? List a four to five possibilities, and state your favorite.
What would be the purpose of your campaign?
Who would be your intended audience and why?
What would you hope to achieve with your campaign? How might this campaign influence thought or action in real life? Describe at least two goals.
What is the final title of your hashtag campaign?
Assignment Deliverables
Present a summary of your own Hashtag Campaign. This may be in any one of the following formats:
A written APA-styled paper (three to four pages double-spaced, not counting the cover page and reference page)
Grading Rubric
Category
Points
%
Description
Content
60
60%
Summary addressed all of the key questions posed in the assignment guidelines
Analysis
10
10%
Appropriate analysis and connection from variety of sources to stated topic
Execution
10
10%
Basic knowledge of format and mechanics is met depending on form of assignment selected by student
APA
10
10%
Wherever applicable, sources are cited and included under references (a separate file can be included for references, depending on the format used)
Essays and PowerPoint files have cover page (slide), citations, and reference page (slide)
Spelling, Grammar, and Punctuation
10
10%
Free of spelling, grammatical, and punctuation errors
Total
100
100%
A quality assignment meets or exceeds expectations listed.
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