Write about yourself (Your story in a similar fashion as you write a brand story) in maximum 50 words.
Write about both brands (as identified by you) (brand story) in maximum 50 words (for each brand).
What is common in these three stories? (Explain in maximum 100 words)
Note: you may like to visit http://www.marketingmo.com/strategic-planning/how-to-create-a- compelling-brand-story/ for some ideas and examples
CLOs being assessed: Following course learning outcomes will be assessed through this assessment:
• Create key elements of brand architecture including the brand promise, brand purpose, brand identity, and brand reputation