Your brother meets once a month with other local business owners to discuss business and networking, and you decide to go with him. Coincidentally, this month’s “hot topic” is Internet marketing. Choose two or more of the Internet marketing strategies below and discuss when you believe they would be most effective and least effective in attracting customers and new business relationships. Explain your reasoning. Include at least one “use” and one “do not use” recommendation for Grandma’s Treats. Document your rationale.
Direct e-mail Cross-media advertising Banner advertising Target market Public relations Search engine registration Affiliate programs
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