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Good, ethical behaviour entails distinguishing between what is right and wrong, religious beliefs, doing what the law requires an individual to do, observing the standards of behaviour the society accepts and doing what is morally right. Being ethical is not a matter of following your own feelings but it entails one’s actions and how they are going to affect one’s environment. Good individual principles require that one observes the challenges that a society experiences and take action to solve the problems.

Necessity is the mother of invention; thus, creativity is what drives the human race. For example, the inventions by the computer gurus in the communication world. This is a perfect example of contemplation and giving back to the society the fruits of contemplation. The computer geeks such as Bill Gates and the late Steve Jobs made massive contributions in the inventions that saw the ease of communication through their ideas and inventions. The two individuals had a vision of connecting the world through internet and various communication media that would enhance easy access to information to everyone. Their ideas were conceived through critical thinking and innovations. These ideas brought about the invention of communication gadgets used in the current world. These devices are especially effective in the business world because they make advertising and marketing strategies efficient for companies to reach their target market. Education has also been enhanced by these gadgets for easy and efficient academic research through the means of internet (Low Web).

In today’s twenty first century, one needs to have creative thinking and analytical capabilities to come up with better ways of earning a living in order to make the world a better place. This calls for social responsibility, critical thinking and putting into consideration how your actions will affect the society both in negative and positive ways. For example if one is a manager in a fast food restaurant or a retail shop, responsible management roles will dictate that one emphasises on proper disposal of polythene bags and waste materials. This will ensure that the environment is clean. This will put your company on the limelight in ensuring that your is observant on the environmental issues. Social responsibility is, therefore, imperative and necessary to the survival of the human kind. It is unethical to engage in business processes that will do harm to the environment and society at large. This shows some degree of selfishness and arrogance to individuals who carry out such activities. For example, mounting up a manufacturing plant near a water resource and dumping the waste materials into the water resource is ethically unacceptable. This shows cruelty to the environment and such practices should be strongly condemned in the society (Low Web).

However, for individuals to have harmony in a society, especially in the business arena there has to be a spirit of forgiveness and forgetting. Research has shown that forgiving and forgetting have positive effects in an individual. A person who forgives and forgets is less likely to develop increased high blood pressure and, therefore, less stress hormones will circulate in the body. These reduces the chances of someone developing anger, bitterness and depression as a result of forgiving and forgetting. It is an obligation to people in the corporate world to learn the art of forgiving and forgetting. In turn, it makes the world a better place to live even where diversity in culture exists. Finally, one can integrate  Liberal Arts Learning, where possible. Through this type of learning, one can think rationally and make fair judgment in accordance to his developed intellectual.

Work Cited

Low, Albert. Conflict and Creativity at Work: Human Roots of Corporate Life. Sussex Academic PressFinancial Crisis, Nov. 2009. Web. 27 October 2011.