Gawker media
For this module, you will analyze the following article:
McGrath, B. (2010). Search and destroy. New Yorker, 86(32), 50–61. Retrieved from

http://vlib.excelsior.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&

db=a9h&AN=54402940&site=ehost-live&scope=site
Write the case analysis in a 4–6 page Word document. Apply the course readings, classroom discussions, and your personal experience to the case analysis. Include

answers to the following questions in your analysis:
Would you consider Gawker Media an ethical company? Why or why not? Provide specific examples.
If you were one of Gawker’s marketing managers, would you sell remnant advertising space to possibly shady buyers or to graphic artists? “Remnant” advertising refers

to get-rich scam ads. Gawker offers such space to emerging graphic artists from all over the world. Does this make business sense?
Denton lives and works out of SoHo (NYC), but his company is incorporated in Budapest. Why would he incorporate in Budapest when he lives in NYC? What are the pros and

cons of incorporating overseas?

Also provided is an attachment of general instructions for case studies. Download and read it for more information on how to analyze a case.

Guidelines

The APA (6th ed.) is the guiding manual for form and style for this project. No more than 15% of your paper should be from direct quotes. No reference can be listed on

the reference page that does not first appear in the text of your paper. Please make all papers double-spaced, with a page number and your last name on the top right

corner in the header, with 1” margins on all sides. Please use Time New Roman, 12 point font.

Evaluation Criteria

Review the SBT Case Analysis Rubric [PDF File Size 74.8 kb] to understand the expectations for this activity. The three case study assignments together make up 30% of

the course grade.