BCO211 STRATEGIC MARKETING – FALL, 2020 FINAL ASSESSMENT Task brief & rubrics
Task
From the Marketing Case BWT each student may consider the case from a global perspective or from their own country’s perspective. This is a continuation of
the mid term assignment.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate
section of the paper.
Questions:
• You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product
Development.
• Describe the strategic decisions that you will apply to the marketing mix.
o Product
o Distribution
o Price
o Communication (IMC)
• Marketing Plan proposal
Formalities:
• Wordcount: 2,000 – 2,500, approximately
• Be creative and use pictures and schematic formats
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
• Upload PDF to avoid Turnitin rejection.
Submission: Week 4 – Via Moodle (Turnitin). Due date: 1
st November, 11:59 pm. (CET)
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
• Demonstrate understanding of the principles of Marketing and their applicability.
• Understand the processes of interaction between key stakeholders in the domain of Marketing.
• Identify and analyze the major forces in the marketing that impact business operations.
• Illustrate the impact of effective marketing programs and marketing plans