Five Guys is a fast food restaurant chain selling burgers, hot dogs and French fries located in Unites States. Five Guys have very different philosophy compared to its peers. Company philosophy is to be simple and quality focused and believes that if the product is good customers will automatically be generated. The company is more quality focused and believes in word of mouth publicity. The philosophy of Five Guys is very apt for other start-up companies as the key focus should be product and customer satisfaction. If quality product is offered then only company will be able to establish its brand and survive competition. Thus for nay start-up company the first criteria should be quality product. Cost is the important criteria and most startup company who have good idea or product sometimes fail because of cost aspect. Like Five Guys, Start-up Company should start in a simple store format in order to avoid unnecessary cost and thus will be able to break even much faster. Employees or staffs are its main asset and adequate focus should be put upon for their development and learning so that they become an asset for the company. Thus for start-up company, Five Guys core values in terms of quality conscious, customer satisfaction, staff retention and avoid unnecessary expenses is very apt business values in order to become successful and survive in the industry.