FINAL PROJECT
TITLE: “STRATEGIC BUSINESS PLAN†OBJECTIVE OF THE BUSINESS : TO SUPPLY
PRODUCTS, AUTOMOTIVE PARTS AND TECHNICAL SERVICES IN THE WEST OF AFRICAN
COUNTRY ASSUME BUSINESS IS PROFITABLE AND THE TARGET IS FOR PEOPLE THAT IMPORT
AUTOMOVILE FORM NORTH AMERICA AND EUROPE THE PURPOSE OF THE PROJECT IS TO
DEVELOPE A STRATEGIC BUSINESS PLAN FOR A COMPANY THAT PROVIDE AUTOMOBILE
PRODUCTS, AUTOMOTIVES PARTS AND TECNICUAL SERVICES IN WEST AFRICAN COUNTRIES

1 EXECUTIVE
SUMMARYE What is your business? Why do you thing is necessary? What products or
services does the business sell / offer? How will the lives of customers
change?

2 TEAM PROMOTORT
Name, age, training, experience, skills and availability 

3 BUSINESS BALUE AND
MODEL PROPOSAL What is your business? On what sector/groupe, field does it
settle? What products or services does the business sell / offer? What do your
customers earn with your value proposition? 

4 POTENTIAL PARKETI AND CUSTOMER
PROFILE Where is your potential market? Can you calculate it? Who is your
strategic client? What key variables define that client? Can you create
community?

5 ANALYSIS OF
THE ENVIRONMENT AND COMPETITORS What environment variables are the ones that
favor your business? Are there already established companies that have business
models similar to yours? What rate of growth has the industry / segment of the
industry followed in recent years? Is there a possibility that new entrants
with financial capacity enter your segment? 6 Strategic business objectives
What business objectives that will guide your plan during the next 3 years? 7
MARKETING PLAN 71 Product 72 Price, on what have you based the pricing
strategy? 73Distribution, what kind of distribution will you follow to reach
the market? 74 Communication, how are you going to position your brand in the
market? 8 BUSINESS PLAN 81 Commercial strategy 82 Sales force 83
Commercial processes 84 Argumentary 85 Commercial agents and / or
collaborators 9 ECONOMIC AND FINANCE PLAN

91Operating
Account: Variable and Fixed Income On what basis are the scalability of the
business?

91 Treasury
management: collections and payments 91 Balance sheet

91Ratios of
business: Economic Profitability, Liquidity, Indebtedness, Deadpoint

91 Required
investment and funding sources 10 IMPLANTATION 101 Legal form 101
Organizational structure 101 Implementation schedule