The case analysis report on ‘FedEx Corp’ should incorporate an evaluation and assessment of competitive positioning, targeting, customer relationship management, product/service planning & development, e-commerce strategies, supply chain management etc. Specifically, the following points are to be covered more elaborately:
1. Competitive advantages of FedEx 2. Significant industry trends and implications for FedEx 3. Evaluation of FedEx’s current marketing strategy and customer relationship management 4. Strategic role of IT in virtual supply chain management and shaping FedEx’s competitive position 5. Evaluation of FedEx’s e-business in the context of r long term growth and profitability? 6. What recommendations on the e-marketing strategy specifically on: i) new product/service development or product line extensions, ii) relationship development and management?, iii) integration of business processes and supply chain management, iv) alignment of the organisational structure etc.
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