Fashion and Clothing

Name

Course

Tutor’s Name

DateFashion and Clothing

The three brands of shirts can be alienated among diverse market segments in such a way that criminal damage brand is for the low class, billionaires boys club brand for the middle class and vivienne westwood for the rich markets respectively. YouTube, blogging, e-commerce, and social media applications such as Face book and twitter should be used in advertisement to target the rich and the middle class for Vivienne Westwood and the billionaires boys club respectively since they are likely to access these services. Furthermore, Mass media such as business directories, radio, magazines, and TVs should be used in adverting Criminal damage brand to the low class individuals who may easily access them.

Organizing for social activities and sponsoring events in the low class regions may be used in promoting the sale of criminal damage brand to the low class people. Celebrating company’s achievements with the rich and the medium class individuals by inviting music celebrities such as Jay z may and Chris Brown may promote the sales of billionaires boys club and Vivienne west wood respectively (Okonkwo 2007, p.145-147).

The company should have a smart, attractive, and very clear way of displaying the three brands of shirts irrespective of the class. Order catalogues and personalized letters with clearly defined features of the shirts should be mailed to the rich market to promote sales of Vivienne westwood brand. Phone calls, Emails, e-newsletters should be used to the rich and the medium class customers informing them of new fashion arrivals of the vivienne westwood and billionaires boys club brands respectively. Sales people should go to the low class regions to promote criminal damage brand (Lamb, Hair & Macdaniel 2009, p.206-208).

Company should be able to deploy pleasant sales promotion styles such as offering mystery rewards, coupons, discounts to their criminal damage customers upon purchasing the shirts. Mystery reward may comprise raffle tickets. There should be an arrangement for rebate and refunds incase the shirts are not of the same quality as was advertised or if the size is smaller than the customer’s order requirement. The refunds and rebates should apply to both markets.

Personal selling is very important as it builds relationship between customers and the sellers and is very suitable with the criminal damage brand, which targets the low-income earners. Low-income earners ought to be convinced and persuaded to buy this brand since they may deem it expensive. The sellers must have exceptional skills to achieve their target (Easey 2009, p.13-15). The sellers should visit areas of low-income earners since the middle level and the rich do not have to be persuaded to buy products in the same level as their low class counterparts. Salesperson should listen to the customers keenly and serve them with due respect and courtesy to make them feel important. Let the staffs assist and talk to every customer who gets into the store. Company should provide their contacts to all the customers for further information The vivianne westwood and the billionaires boys club customers should have privileged of accessing the company’s information (Shimp 2010, p. 17-18).

There should be a cool music and scent at the background of neatly arranged stores to attract the rich and the middle class to buy Vivienne west wood and Billionaires boys brands respectively. However, music that encourages the lower class to work smart in improving their livelihood should be played in stores where criminal damage brand is sold. Music and scent promotes pleasure and satisfaction whilst reducing monetary perception. The salespeople should be dressed in the various brands in respect to the customers they are serving. The general arrangement of the stores should be eye-catching to all the customers.

Works Cited

Easey, M. 2009, Fashion Marketing, Chichester, John Wiley & Sons.

Lamb, W, Hair, J, & Mcdaniel, 2009, Marketing. Mason, Ohio, South-Western Cengage Learning

Okonkwo, U, 2007, Luxury Fashion Branding Trends, Tactics, Techniques. Basingstoke, Palgrave Macmillan.

Shimp, T, 2010, Advertising, Promotion, and Other Aspects Of Integrated Marketing Communications. Mason, Ohio, South-Western Cengage Learning.