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1. External Audit/Assessment

This paper already have economic ,social, cultural, demographic, and environmental, political, governmental, and legal, technological, and competitive.

But I need to add and write about two more point

___ The assessment evaluates and discusses the strategic implications of the above conditions and/or trends for the organization’s industry.

___ The assessment draws heavily on outside research on the industry.


EFE matrix

___ Fifteen to 20 significant factors that affect the industry and the organization, including both opportunities and threats, are listed.

___ Opportunities and threats are clear and unambiguous. In particular, the opportunities listed are really opportunities and the threats listed are really threats.

___ The opportunities and threats are consistent with information identified in the external audit/assessment.

___ Weights and ratings used in the analysis are justified.

___ The EFE is technically correct with respect to weights, ratings, and weighted scores.

___ The results and implications of the EFE matrix analysis are briefly discussed.




CPM matrix

___ The CPM includes the organization and at least two of its major competitors.

___ Eight to 14 appropriate critical success factors are listed.

___ Critical success factors are appropriately weighted, rated, and scored.

___ Weights and ratings used in the analysis are justified.

___ The information in the CPM harmonizes with the competitive analysis portion of the

external audit/assessment.

___ Results are discussed and significant conclusions are drawn.


IFE matrix

___ Ten to 20 of the organization’s significant strengths and weakness are listed.

___ Strengths and weaknesses are clear and unambiguous. In particular, the strengths listed are really strengths and the weaknesses listed are really weaknesses.

___ The strengths and weaknesses are consistent with, and emerge from, the key internal

forces and financial ratio analyses.

___ The results of the financial ratio analysis are explicitly included in the IFE matrix


___ The IFE is technically correct with respect to weights, ratings, weighted scores, e.g.,

strengths are rated as “4” or “3” and weaknesses are rated as “2” or “1.”

___ Weights and ratings are justified.

___ The results and implications of the analysis are briefly discussed.


2. Key Internal Forces

this paper has ___The most important strengths and weaknesses are identified

but need to add these 2 point

___ The assessment evaluates and discusses the strategic implications of the above strengths and weaknesses for the organization

___ The assessment draws heavily, though not exclusively, on outside research on the organization.




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