Explore Project

Project description
The Task – Individual Report
This is an individual piece of work that can be completed in one of two ways.
• If you attend the Referral Support week session on Wednesday 9th July you can complete the assignment in a group during the day including a group presentation.
• If you do not attend on 9th July you will be required to complete the assessment and prepare an individual presentation to be delivered on Wednesday 13th August.

Your holiday must be located in Morocco and should be of 5 days duration.You must prepare a presentation setting out the opportunity you have identified and giving the

details (including prices and costs) of the holiday you are proposing.

Your presentation should :-
• Use PowerPoint making use of colour and graphics
• Demonstrate an understanding of Explore’s positioning in its existing market and the development of a holiday in keeping with that in its content and pricing
• Include an overview of your holiday itinerary including details of accommodation, excursions and other attractions.
• Include holiday costs for all included activities, travel and accommodation
• Propose holiday pricing with details of breakeven and profitability
• Include an overview of competition for your holiday tour
• Use the Explore templates which can be found in the Explore data folder

Your presentation should contain a minimum of 10 slides.
Choice of Segment and Holiday Outline
You have a large data set to analyse which you will find on the main BREO site under the Explore data folder. Using the data provided you should choose to target one

segment for your new holiday offer. We are still quite flexible about the nature of the segment you target, it can be an identifiable segment of the existing customer

base of Explore or a segment to extend the reach of the company into new areas but which still matches the Explore ethos and strengths. The holiday must be located

within Morocco and be of 5 days duration. You do not have to include the flights to, or from, Morocco but you must include all travel which forms an integral part of

the holiday.