The Individual assignment will be evaluated through an essay of 600 words minimum (2-4 pages), where the student choose a company (a list of companies will be provide it by the professor and explain with supporting data why the company has been successful in their specific niche market and what type of foreign strategy uses in order to expand to other countries.

Please make sure you include this information in your work:

1. Company name, market share and overall information
2. Steps taken by the company for its international expansion
3. Failure and Success in its internationalization process
4. Recent acquisitions / Joint Ventures or Partnership Agreements (What they are doing now?)

 
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Note: Outside information is needed in order to discuss this project, make sure you use APA format for your bibliography.

List of Companies:

1. Boeing
2. Zara
3. General Electric (GE)
4. FedEx
5. Unilever
6. Pfizer
7. IKEA
8. Marriott
9. Sony
10. Daimler (Mercedes Benz)

11. Apple
12. Canon
13. Google
14. Heinz
15. Airbus
16. Kellogg’s
17. Microsoft
18. H&M
19. The Coca Cola Company
20. Johnson and Johnson
21. Amazon
22. Netflix

 
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