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Executive Brief Proposal of New Economic Opportunity

  Professional Context

Master’s level health care practitioners are charged with the  responsibility of constantly scanning the external environment for  shifts in supply of and demand for services. Concurrently, leaders must  examine strategic fit with their organization’s directional strategy and  determine if adjustments need to be made for current service offerings,  updates in equipment, changes in staffing models, and a variety of  other decisions. Each decision that is proposed must be evaluated in  terms of the health care setting as a system, alignment with the mission  and strategy, available internal resources, potential contract and  payer source implications, and the short- and long-term economic effects  at both the micro and macro levels. Scenario

As an emerging health care leader, the senior management has  requested that you independently research and explore one of the  economic opportunities that may be available in your care setting. This  may be offering a new service line, working to improve a service line  already offered, retiring an outdated or unprofitable service line, or  any other economic initiative that you believe will be of benefit to  your care setting in the short and long term. One example of this is a  recently launched partnership with a local bicycle sharing company. Your  care setting partners with them to host healthy community events that  offer free screenings for early detection of various health issues. This  helps fulfill some of your care setting’s preventive and healthy  lifestyle initiatives, while also potentially driving referrals to other  services provided by your care setting. You have been asked to submit  your proposal in the form of a 2–4 page executive summary that includes  your proposed economic initiative, supporting economic data, and an  analysis of the proposal’s benefits for your department and for the care  setting overall. Instructions

You have been asked to ensure that your report addresses the following. Note:  The bullet points below correspond to grading criteria in the scoring  guide. Be sure your work is, at minimum, addressing each of the bullets  below. You may also want to read the scoring guide and the Guiding  Questions: Executive Brief: Proposal of New Economic Opportunity  document to better understand the performance levels that relate to each  grading criterion: Propose an economic initiative that presents an opportunity for  your care setting at both the micro (departmental, neighborhood) and  macro (organizational, community) levels, and that you believe will  provide ethical and culturally equitable improvements to the quality of  care. Analyze the supply and demand for your proposed economic initiative within contexts relevant to your care setting. Explain relevant economic and environmental data that support your proposal and analysis. Communicate your economic proposal in a logically structured and  concise manner, writing content clearly with correct use of grammar,  punctuation, and spelling. Effectively support your proposal with relevant economic data and  scholarly sources, correctly formatting citations and references using  current APA style.

Example assignment: You may use the assignment example,  linked in the Resources, to give you an idea of what a Proficient or  higher rating on the scoring guide would look like. Submission Requirements Length of paper: 2–4 double-spaced, typed pages. Your paper should be succinct yet substantive. APA formatting: Resources and citations are formatted according to current APA style. Resources: Cite a minimum of 3–5 authoritative  and scholarly resources. Be sure to include specific economic data and  support as part of your cited resources.



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