Strategic Plan, Part I: Conceptualizing a BusinessStudent’s name

BUS 475Date

Strategic Plan, Part I: Conceptualizing a BusinessEvery single business must clearly define its set of values; have a vision and a mission, so as to reach the goals that have been determined by their strategic plan. Defining goals, missions, visions and values in documentation allows organizations to carry on business strategically and corporate strategies as well as attain goals. When a firm grows and changes their mission statement, then the organization grows and changes together so as to keep up with development as it upgrades on consumer needs and requirements (Azerolle, &Dodge, 2012).

This research study contains comprehensive documents of vision and mission statement for the Wallflower Athletics and how the documents set them separately from their competition. The Mission Statement of Wallflower Athletics is to develop a health and Fitness Company that is unique to its competitors. The mission statement of Wallflower Athletics shall be geared in regards to what the organization will be trying to offer its consumers and achieve overall. The mission statement discusses all products and services accessible, which the anticipated customer base shall be. The dale that is set forward for Wallflower athletics shall allow them to carry out strategies that increases earnings as well as remain competitive. The Wallflower Athletics mission has always been offering exceptional goods and services to their customers; while allowing them to know that Wall flower Athletics Company cares about their wellbeing. The organization shall develop a web based virtual diet and exercise experience, as well as offer an onsite experience as well (Azerolle, &Dodge, 2012).

This outline of business plan consists of an established web based and brick and mortar athletic company that outlines workouts, sells sporting goods, as well as diet plans to consumers for a monthly charge or per service basis depending on the consumer preferences(DuBois, 2014). Wallflower Athletes organization operates under an administrative structure that is managed in a fiscal sound and openly manner, to support equitable opportunity for all athletes and, it is committed to the greatest standards of ethical conduct. Wall flower Athlete department follows some major principles thus: it aims to achieve and keep up with competitive excellence as it promotes the wellbeing of the consumer’s participants. It promotes an administration that is openly, clearly and responsible as well as it supports the overall goals of the Wall flower community.

This web based fitness programs are very helpful such as the WebEx, which has a virtual instructor and an established exercise as well as a diet that caters for individuals. Consumers who prefer doing personal business shall be able to do it at our local Louisiana location, in addition they shall receive the same benefits going for the same cost as for the online members. Wallflower Athletics shall work with one another as they monitor their progress towards their specialized fitness programs. Members that will participate online shall be monitored through the company’s web based program and those that shall engage in the programs at the company’s physical location they shall be monitored through the company’s fitness system onsite.

Wallflower’s goal is to apply to all health conscious individuals in spite of their age and preference. The onsite and web based experiences shall be carried out by educated and experienced coach, at a cost effective price, as they remain exceedingly interactive. Wallflower Athletics vision appeals to full time career people and the company lets them know that there are ways to lead a healthy lifestyle. The company hopes to provide a web based program as well as offer a brick and mortar location so that they can be able to break into ecommerce areas.

In addition, the vision comprises of a strong sense of achievement to Wallflower Athletics’ employees since they allow them to know that all their hard work does make a difference in the lives of others. Wallflower Athletics has guiding principles and values that show the organization the positive light. The most essential aspect of the organization is that it keeps its members on trail by offering them an atmosphere that is favorable to them so as keep their body in good shape (Azerolle, &Dodge, 2012).

In case there is any issue cropping up, the instructors shall provide special coaching that shall help them create and follow an effective workout routine. The organization goal is to create a safe web based environment that provides help to the members in regards to their needs. The Provision of online fitness consultation shall remain inexpensive and competitive in the market place. Wallflower Athletics has a strategic direction and their goal is to develop the organization both vertically and horizontally in due time. Moreover, Wallflower Athletics strives to maximize their revenue by setting themselves separately from the competition. In future Wallflower Athletics shall align with larger athletic organizations so as to further develop their online presence as well as their brick and mortar location.

Wallflower hopes to build up their name by aligning themselves with larger fitness organizations and allow their members to easily access to the web based gym and fitness centers as well as allow further customization for members personalized health plans. Wallflower Athletics has created a marketing strategy that shall allow them to grow at their desired pace. The company plans on advertising in popular email sites, search engine optimization, and get exposure via social media sites, such as Facebook, twitter, YouTube, and Instagram. Their web based gym industry is not very well developed at this point but in due time it will develop since it has a lot of room for growth. In future there shall be increase in demand for this market hence; Wallflower Athletics will stay prepared for that day when they shall have greater competition and rivalry. They shall start from the first day to prove that they offers more professional services and provides greater results for their members and the competition shall embark.

The way that Wallflower Athletics differentiates itself is through incorporation of lasting and strong values within the business model for members and the organization. So as to attain all the goals set out, it has been resolute that remarkable marketing efforts must to take place. Wallflower shall have their name plastered all over the internet as well as in their target audience shopping place. To begin with they shall Offer promotions and discounts to members that sign up as a perfect way of getting people to signup for larger and more in depth exercise, and diet programs. Every activity that Wallflower Athletics does online shall be updated and made available 24/7 to its members so that they can exercise when it is convenient for them.

Since most of Wallflower Athletics’ business shall take place online they will provide lower and more competitive attracting pricing. Their access to expert athletic professionals and perfect online training programs shall sustain Wall flowers competitive edge. To start with, the operating costs of Wallflower Athletics shall be higher since the employees shall require proper training. In addition, an online gym will be created, and data entered shall require be perfecting and storing efficiently. There shall be a cost for skilled experts to come on board while the business commences. Marketing shall help to grow the customer base as it generates income to cover these additional cost and regular operating expenses. With the intention of making the online platform work harmoniously IT, Physical fitness, and health professionals must work together. The employees shall work both from home and within an office setting while being under very easy orders.

In conclusion, the company’s success relies on the Mission, vision, and values as they work hand in hand being in sync with one another and need to endure. Provided the company has a clear mission and vision statement it shall always grow and maintain a positive reputation within the business community.

References

DuBois, L. (2014). How to Write a Business Plan for Your Online Busines. 

Retrieved from http://www.inc.com/guides/2010/07/write-a-business-plan-for-your-online-business.html

Mazerolle, Stephanie M. & Thomas M. Dodge. “National Athletic Trainers’ Association-Accredited Postprofessional Athletic Training Education: Attractors And Career Intentions”. Journal of Athletic Training 47.4 (2012): 467-476. Web.