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Promotional mix decisions begin with choosing the right message channel to reach their intended audience. With so many different message channels in the changing media landscape, it’s no wonder businesses are unsure of how to communicate with their audience. In a two page paper, identify and describe 5 different message channels (ex. Radio advertising, internet pop-ups) and share advantages and disadvantages of each. Select one product that you believe would be successful to be promoted for each of the selected message channels.
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Evaluating Message Channels
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