Evaluate the VMOST of Southwest Airlines.

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1 Vision – This is your organization’s purpose, in terms of its values or how it goes about doing business. It should inspire staff, and help customers understand why they would want to use the company’s products or services.

2 Mission – This is also your organization’s purpose, but expressed in terms of key measures that must be reached to achieve your vision.

3 Objectives – These are specific goals that you must meet to achieve the mission.

4 Strategy – This is the overall plan you’ll follow to meet your objectives.

5 Tactics – These are specific sets of actions needed to execute your strategy.

Analyse stakeholder of Southwest Airlines

3. Analyse SWOT of Southwest Airlines

4. Identify and discuss the chief elements of Southwest Airlines’ strategy. critically evaluate the strategy which the firm is pursuing.

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