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ethical scripting for videos

Instructions

For this week’s journal, reflect on why ethics is important for the upcoming Milestone Three assignment. For that assignment, due in Module Seven, you will be creating a script for a short video based on the press release that you chose in Module One to the public. How can you be sure that the content you are creating meets ethical standards as it seeks to persuade and/or inform? To what extent will you use metaphor and hyperbole to meet your objectives? What are the specific responsibilities of the communications professionals who hire video producers, and those who write the scripts?

The target audience of your video script will be the general public. Be sure to consider what specific concerns organizations have with public relations multimedia content such as video. This journal assignment represents a set of personal and professional guidelines that you believe you should follow.

GUIDELINES ATTACHED

PROQUEST DEL MONTE PRESS RELEASE ATTACHED

Resources:

Video: Advanced Image Editing Techniques with Photoshop CS6 (cc) (13:28)
This video shows how to use Adobe Photoshop CS6 to create highly polished, edited photos.

Article: Ethics and Editing
This PhotoReview article discusses the ethics of editing images, including limit cases.

Library Article: Excessively Photoshopped Images Disregard Ethics
This article looks specifically at how excessive image alteration can be unethical.

Library Article: The Ethics of Video News Releases: A Qualitative Analysis
This article explores ethics as it relates specifically to video news releases.

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