Environmental conservation debate is still far from over as fingers continue being pointed to those thought to be the biggest polluters while little is being done to address global climatic change. The companies that were thought to be the biggest polluters are among those heavily investing in environmental conservation. Wal-Mart has invested in practices to reduce fuel consumption in their fleet by installing auxiliary power units and considers using biofuel-run-trucks in the near future.  In addition to that, Wal-Mart buys its seafood from sustainable certified fisheries, recycles its plastic wastes and sells concentrated detergents that reduce packaging costs (Diamond, 2009).

Diamond (2009) says, Coca-Cola the biggest consumer of fresh water, on the other hand has invested in the conservation of a total of seven world’s river basins, and aims to make its Plants to be water-neutral. Coca-Cola recycles its plastic and has replaced its bottles made of petroleum-based-plastic with organic material. Chevron Oil Company has adopted clean practices in its fields and adheres to strict environmental standards. This not only helps the future of the business in contract bidding and avoiding costly retrofitting, it also increases employee morale, reduces instances of bad publicity about oil spills among many others.

Technology can contribute to the solution of global climate change but it must be continually tested for side effects. Though it takes a lot of time and energy to develop new technology, incentives and government support on mass production of these technologies must be put in place through policies that will enable the uptake of the idea by the users (Diamond, 2009).

The misimpression about caring for profits is untrue as many companies are looking for ways to cutting costs and environmental conservation is one of the opportunities. The efforts of these companies should be recognized to encourage them and give them support in conservation. This will act as a motivation to other companies to become sustainable when they see the benefits. Conservation should start with us and this is through buying products from companies active in environmental sustainability (Sovacool, 2012).

References

Diamond, J. (2009, December 5).Will Big Business Save the Earth? 
The New York Times. Retrieved from
http://www.nytimes.com/2009/12/06/opinion/06diamond.html?pagewanted=all&_r=0

Sovacool, B. (2012). Environmental Conservation Problems and Possible Solutions in Myanmar. Contemporary Southeast Asia: 
A Journal of International & Strategic Affairs, 34(2), 217-248. Doi: 10.1355/cs34-2d

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