Enterprise
the assignment will require you to write a 2000 word report which presents the proposed market research to be undertaken for the individual business start-up idea, running as a sole trader. The report must include a critical evaluation of the methods and approaches chosen for the market research and why it is important to undertake market research before setting up the business.
You will need to take consider of the business plan methods. (it will be a mix between a market research and a business plan)
Here is the required structure :
1- Executive summary ( clear explanation what will the report include)
2- Details about the product ( brief explanation )
3 – The current market
4- the marketing plan ( quality of the product, the targeted customers, pricing .. etc.)
5 the organisational plan
6- the operational plan
7- brief financial plan
8- future plans ( expanding..etc.
9- conclusion
if in any necessary the topics needs to be changed please inform me.








Jermaine Byrant
Nicole Johnson



