Companies are always responding to inside and outside forces. There are pressures from customers, the marketplace, governments, suppliers, and many other factors connected to the business. Some of these factors impact how leaders of a company respond with strategies and their implementation. For this essay, conduct research on how internal and external forces that impact APPLE strategy and implementation. In your essay, address the following questions:

Describe the general forces of sociocultural, technological, economic, environmental, and political-legal, in the societal environment. How does your company address each of these?

Distinguish between a fragmented and consolidated industry, and describe examples of each. Given the business area of your company, does the company exist in a fragmented or consolidated industry? Within this industry type, is the company more consolidated or fragmented?

In what ways may a corporation’s structure and culture be internal strengths or weaknesses? Look at your organization, and analyze its structural and cultural strengths and weaknesses. How can the weaknesses be improved? How would an IFAS Table help in this situation?

The essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of three reputable sources must be used, cited, and referenced.

College of Business – CSU. (2016, January 12). MBA5101 Unit IV lesson video [YouTube video]. Retrieved from https://youtu.be/Dtpo-e_cHxs?list=PL08sf8iXqZn54RIuJs-skgp4omxG-UOu5  

Click here to access a transcript of the video. https://online.columbiasouthern.edu/CSU_Content/Courses/Business/MBA/MBA5101/15M/UnitIVLessonVideoTranscript.pdf

Albright, K. S. (2004). Environmental scanning: Radar for success. Information Management Journal, 38(3), 38-45.

Hagen, A. F., & Amin, S. G. (1995). Corporate executives and environmental scanning activities: An empirical investigation. SAM Advanced Management Journal, 60(2), 41.

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2015). Concepts in strategic management and business policy: Globalization, innovation, and sustainability (14th ed.). Upper Saddle River, NJ: Pearson.