Each thread must be 250–350 words, demonstrate course-related knowledge and include at least 2 scholarly research sources and at least 1 biblical integration. The authored references must be cited within the thread Pick a brand and attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. How could this brand incorporate a Christian aspect and would this be a good idea for the brand image? Does this company or brand do a good job managing its customers and why?
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