You may want to use the Internet to research some recent business related articles on Amazon on its broad differentiation strategy. There are so many different products available on Amazon’s website- electronics, clothes, books, home goods, toys, gag gifts, jewelry, entertainment, etc. What makes it convenient is the “one-stop shopping” experience. Because of Amazon’s unique product offerings, as well as their ability to ship items from a warehouse that is typically fairly close to the delivery destination, they can also offer many of their products at a cheaper price than the consumer might be able to find elsewhere.
Select this strategy for Amazon or some other concept in your analysis. Your response should be around 150 words.
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