On the final you will be given 2 possible discussion topics. You will select one discussion topic and complete all the requested items.

Below are 2 example discussion topics.

Make sure you write at least 700 words in your discussion post and that you give information packed responses for each question!

Topic 1: Interviewing for a Job (accounting)

1) You are in the final round of job interviews at your dream job. Share how your marketing knowledge will help you SUCCEED. Answer the following questions using information from the textbook and your previous discussion research.

a. On your transcripts we see that you took Principles of Marketing. Could you give us advice on what kinds of data we might want to consider analyzing to improve our ability to compete in our current market?

b. We have considered developing a new pricing strategy for one of our signature products and/or services. Can you give us ideas about how you would suggest we go about making this decision?

c. We have considered developing a new promotional strategy for one of our signature products and/or services. Can you give us ideas about how you would suggest we go about making this decision?

Topic 2: Starting Your Own Company

2. You have an amazing idea for a business you want to start. Share how your marketing knowledge will help you SUCCEED. Answer the following questions using information from the textbook and your previous discussion research.

a. Describe your unique product strategy which is going to give you an advantage in your industry. What are your product features and how do they fit the unique needs of your specific target audience.

b. Explain your pricing strategy that will empower you to be competitive in your market.

c. Propose a plan for how you will use marketing analytics to gather and use data to make good business decisions in the development of your new business.