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Discusses the active use of logical fallacies to manipulate obese consumers into making better health choices through two oppositional approaches: fear tactics and positive reinforcement.

Initial Post Instructions

Part 1: Research & Review
Review the two articles in Required Resources on the uses of logical fallacies and rhetorical appeals in the healthcare field.

The Krishen and Bui (2015) article discusses the active use of logical fallacies to manipulate obese consumers into making better health choices through two oppositional approaches: fear tactics and positive reinforcement.

The Giachino, Stupino, Peratulo, and Bertoldi (2017) article presents a study of fear tactics applied through social advertising, similar to the ads we discussed in our Week 3 discussion boards. Students were exposed to fear advertising in an attempt to reduce high speed driving.

Part 2: Application
Apply what you have learned about logical fallacies and rhetorical appeals to interpret and summarize the articles. Consider the following questions:

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