Discuss the stages followed to produce a radio broad cast program to a school/or community. In case of a school be specific on the subject.

Effective production of media programs is essential in enhancing positive reception of the information entailed therein. This is particularly vital for programs addressing emergent and sensitive information such as environmental degradation and protection. In addition, the type of the audience also determines the method of approach. A younger audience would probably require explicit and detailed information as opposed to an older audience that would be satisfied with implicit information. This paper reviews the stages followed to produce a radio broadcast program to a school regarding environmental protection.

The first step would be to determine the subject matter. This needs to be a topic that one is interested or have a passion in. The first thing according to researchers that one needs to do is decide what kind of program s/he is going to offer. Maybe one wants to share a particular kind of music or you may want to do a talk show on a particular subject. One needs to exploit particular interests and topics in a creative manner. Exploration of a passionate subject would be beneficial as it enabled an individual to explore

The following stage is a choice between internet streaming and podcasting. There are more choices today for creating and distributing a personal radio program than any time in history! Anyone with a small budget can create their own Internet Radio station to air his or her own programs. Or, one can spend practically no money and Podcast.

Then, an individual needs to source for tools for recording the given radio show. One would need some basics no matter what they do: a microphone, a recording application, and maybe a audio mixer or more depending on how complicated your radio show is going to be (sound effects, music, etc.). In this regard, it would be important to include music in order to curb boredom that would undermine effective reception of the respective information (Broke, 2004).

The next stage would be formatting of the details contained in the show. This also involves having a CLOSE. For those who tune in during the middle or just miss the beginning, the CLOSE lets them know what they were listening to, who, and maybe how to email you or your website address. These are basic formatics. Now, if one needs to take breaks during the show to play a sponsor’s recorded commercial or a commercial for their own product or service.

If so, how many “stop sets” (commercial breaks) will one integrate and how long will they be? One might have a 30-minute Podcast and stop down for a commercial or public service announcement twice: 10 minutes into their program and then 10 minutes later. By knowing approximately when one will do these breaks, s/he can better plan each segment of the show that surrounds them. Formatting a talk show is very easy and instrumental in helping one pace the program.

Then, one needs to consider the original materials, music royalties and getting of guests. In this respect, if one is going to do a radio show that features music created by someone else, s/he would be responsible for paying royalties for the right to webcast that music. Luckily, one can broadcast through a 3rd party and handle relative fees. Or, you can podcast original talk material free. In essence, the legal aspects of the material being broadcasted needs to be put in consideration.

The final stage is promotion of the material to other learning institutions. Once one has created the radio show and is offering it to multiple institutions on a regular basis, they would probably have as many listeners as possible. One can have the greatest product in the world but if nobody knows it’s out there and where to buy it, they won’t make many sales.

Reference

Broke, M. (2004). Radio and Television Broadcasting. New York: Longman