The board has called a meeting to see how the new product for Mobile Manufacturing (MM) is coming along. Michelle calls you about the meeting.
“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
These are the areas we need to cover in the presentation.
Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization
10–15 slide PowerPoint with 200–250 words speaker notes per slide, where applicable. Be sure to include the information from the attached documents on branding as part of the marketing strategy development phase of the process.
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