Instructions: Follow the links to readings included in this document, and answer each question in the space provided.

1. First, read the following brief documents on visual design and effective visual presentations:

HATS (https://owl.purdue.edu/owl/subject_specific_writin…)on the Purdue Owl Website

Using Fonts with Purpose (https://owl.purdue.edu/owl/general_writing/visual_…)on the Purdue Owl Website

Color Theory Slide Presentation (https://owl.purdue.edu/owl/general_writing/visual_…)on the Purdue Owl Website

Designing an Effective PowerPoint Presentation(https://owl.purdue.edu/owl/general_writing/visual_…)on the Purdue Owl Website

2.5 Emphasis Strategies(https://pressbooks-dev.oer.hawaii.edu/cmchang/chap…) in Business Communication for Success

11.4 Visual Aids (https://courses.lumenlearning.com/sac-businesscomm…) in Business Communication for Success

After reading, find an online example of a website or presentation that breaks the visual design rules laid out in the above documents. In the space below, link to the badly designed website or presentation you found. Then use examples to explain how the website or presentation goes wrong in its visual design. (100-150 words)

1. Re-watch the TED Talk you used for the Week 10 assignment, and put the link to it here:

1. Who seems to be the audience for the TED Talk? In other words, what demographic or social group might they belong to, and how does the style of this presentation work to appeal to this group?

1. What is the purpose of this presentation, and is that purpose emphasized through the style of the presentation? How is emphasis created in the presentation?

1. Analyze the presentation’s uses of non-verbal communication, especially the visual aids. What did you find to be the most and/or least persuasive uses of non verbal communication?

1. How much or how little text was used in the presentation (on PowerPoint or some other format), and was the amount of text effective?