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Description of an Advertisement

Persuasion has turn out to be a significant factor in displaying of advertisements. Most of them are featuring celebrities for the endorsement of their products. The ad “Island breeze by Bacardi” features a popular celebrity Kim Cattrall globally recognized for her enthusiasm in the show “sex and the city.” She is holding a slim-shaped glass where in it is the island breeze by Bacardi original lite spirit.

This ad is inclusive of four theoretical tools: pathos, ethos, logos and target audience. Pathos is well illustrated because the ad is obviously directed to women who would like to maintain their waistline or better yet, loose weight. There is a pathetic appeal to all ladies to drink island breeze by Bacardi so that they can maintain a desired figure. This is further emphasized by the glass held by Kim which has a very slender shape. This is a desirable shape to many ladies and thus goes further to emphasize the shape that comes with drinking the lime spirit.

Ethos is clearly displayed in the ad by use of a celebrity to give approval to the product. It gives the impression that if you drink island breeze, you could look as beautiful as Kim Cattrall or even become as famous. In addition to the appeal for the ad, Kim is dressed in a flattering dress to show that drinking of lime spirit can make you slim, sexy and attractive. Another key element is the cool effect brought about by Kim Cattrall. Her hair seems to be blowing away yet from her dressing, one could tell that she is dressed for hot weather. This indicates that drinking of island breeze can cool you even in hot weather.

The brand name of the product “island breeze,” indicates that lime spirit is meant to cool you even in hot weather. The brand name indicates that the product is by Bacardi which is a well known and respected company in the United States that has achieved customer satisfaction. The indication that the lime spirit will only provide half the calories as compared to other traditional spirits and wines is a major consolation especially to women who like to have fun by relaxing with a drink and would at the same time like to maintain their waistline or better yet loose weight. The lime spirit comes as good news to all ladies because eating and drinking of only foods and beverages with minimum calories can not be over emphasized in the maintenance of a desirable figure. The lime spirit also has a array of flavors including coconut and wild berry to cater for the different tastes and preferences of its consumers.

Ladies are the targeted audience in this ad and especially those who like to have fun like just like Kim Cattrall. The fact that island breeze promises to give only half the amount of calories as compared to many traditional spirits and wine is meant to target ladies. It is well known that ladies would do what celebrities do in order to have the same body shape and maybe just as famous. The advertisement takes advantage of this fact by the use of Kim Cattrall a well renowned actress in a bid to target the ladies.

The combination of the theoretical tools evident in this ad will have a key impact on the targeted audience. The use of a famous model that looks slim, sexy, and attractive and linking the product to a reputable company (Bacardi) that has gained customer satisfaction makes the ad well balanced. The promise of the ad that the lime spirit is made from natural lime and only provides half the calories in comparison to other traditional spirits and wine will also have a significant impact on the targeted audience.