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debated harvard business review article it doesn t matter in which carr argued that it doesn t not add to a firm s competitive advantage using the concepts and discuss whether or not you agree with carr s prop

INDIVIDUAL ESSAY

Does IT Matter?

We opened the course with Nick Carr’s well-known and heavily debated Harvard Business Review article “IT Doesn’t Matter” in which Carr argued that IT doesn’t not add to a firm’s competitive advantage. Using the concepts discussed during the course and other sources, discuss whether or not you agree with Carr’s proposition.

Please note that the written paper should be approximately 5 pages. Please use at least 5 academic sources in your paper to support your thesis.

The purpose of this project twofold:

(1) To enable you to critically the topics covered in the course relevant to gaining and/or sustaining competitive advantage.

(2) To encourage you to link theory and practice by applying the various concepts learned in the courser to corporate situations.

Scoring Rubric for the Individual Paper

Maximum Points: 100 points

Category

1

2

3

4

Grade

Description

Unacceptable

Partially Proficient

Proficient

Advanced

Weight in %

Classification

Novice

Apprentice

Practitioner

Expert

Content (90%)

Analysis

Did not analysis all the required aspects.

Superficial analysis of the various aspects of the topic.

Good analysis of the company’s topic, however, more depth is expected.

Excellent analysis of the topic.

65%

Conclusions

Incomplete

Superficial

Good

Excellent

25%

Organization & Formatting

Very little organization; almost to the point of being disorganized

Organized; however, the sections, subsections, and paragraphs are poorly constructed

Organized with appropriate sections and subsections; however, paragraphs need better construction

Efficient, logical,and clear organization with well-constructed sections, subsections, and paragraphs

5%

Writing Mechanics

Many grammatical, spelling, and/or punctuation errors

A few grammatical, spelling, and/or punctuation errors

Almost no grammatical, spelling, and/or punctuation errors

No grammatical, spelling, and/or punctuation errors

5%

Sources

Inappropriate sources.Does not have the minimum required.

Minimum number of sources, but some are not appropriate.

Appropriate sources and the appropriate number; however, the documentation is not well formatted.

All sources are appropriate and well documented in the desired format.

5%

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