Question 1: Using the data shown for Mobile Connections & Plan Mix for Jan-Mar14 below, provide two slides – Analysis & Commentary, including Observations on trends & key call-outs.
Question 2: Use Singapore Telecom as an example, prepare two slides of how you would present a high-level Business Strategy slide to the Senior Management based on the scenario below: 1. Strategy: ? Increase Online Sales Contribution to 20% over 3 years (FY15>16/17/18) 2. Objectives: ? Online current contributes 5% in FY15 vs. other Sales funnels of Retail, Channels, Telesales and Direct Sales ? Online Team has committed to grow +5% every year to reach 20% contribution by FY18 3. Measurements/Key Drivers: ? Key drivers to achieve this target in this FY15: ? Site Traffic: 1 million a month from current 200,000 a month ? Conversion: increase from 0.5% to 0.75% ? Site Improvements: Personalization and Usability improvements ? Cost Management: To seek alternative options to lower overall delivery/business costs ? Initiatives identified by Online Team ? Work with other major sites (external) for traffic trade/collaborations ? Work with internal company (affiliated) sites for traffic sharing/diversion ? Conversion drivers to improve – specialized offers, ease of navigation, buy flow, checkout ? Site Improvements – UX improvements, mobile device view optimization, personalized and relevant campaigns/e-marketing programs ? Evaluate alternative delivery options and vendors for better costing. Tier-pricing.
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