customer misbehaviour previously, with a focus on the methods and measures adopted.
Briefly review past research highlighting how they have measured misbehaviour and the issues associated with these approaches. Discuss the measurement issues of the antecedents, forms and consequences of customer misbehaviour: * Reynolds, K. L., & Harris, L. C. (2009). Dysfunctional customer behavior severity: An empirical examination. Journal of Retailing, 85(3), 321-335. doi:http://dx.doi.org/10.1016/j.jretai.2009.05.005 * Sharron J. Lennon, Kim K. P. Johnson and Jaeha Lee. (2011). A Perfect Storm for Consumer Misbehavior: Shopping on Black Friday. Clothing and Textiles Research Journal 2011 29: 119 originally published online 21 March 2011. DOI: 10.1177/0887302X11401907.
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