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CSR IN DOMINO’S PIZZA

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CSR in Domino’s PizzaIntroduction

CSR is the galvanization of management concepts to include other factors like environmental and social concerns. It is the deliberation of duties to serve the community more wholesomely (Urip 2013, 7).

The CSR DimensionsI. Physical Environment

The immediate environment in which man lives if not well guarded has so many repercussions on human life (Scilly 2015, 1). CSR addresses the concerns of the physical environment by drawing up measures that curb global warming and pollution effects (Urip 2013, 7). The system also advocates the conservation of energy and scarce resources (Kitzmueller, Markus & Shimshack 2012, 56).

II. Consumer Dimension

This is the care that industries and companies exhibit toward their clienteles. This aspect of CSR makes the consumers feel loved, trusted and cared for to the levels that inspire them to product/company loyalty (Scilly 2015, 1).

III. Community Involvement

Industries have also indulged in solving the problems that societies experience. The biggest concern is that clients who reside in the base from which they expect to thrive are affected.

IV. Employee Relations

The way the company relates to their employees affects their productivity. CSR in this dimension advocates equal treatment and availing of opportunities to the employees (Kitzmueller, Markus & Shimshack 2012, 64).

V. Supply Chain

The supply chain should have considerations like environmental responsibility, labor standards, and human rights. When a company aspires to take on the supply chain as a corporate social responsibility, they should consider the personnel involved in the processes of supply chain, taking heed to respect their demands and nature (GrüNewäLder 2008, 6).

Reason for Choice of Domino’s Pizza

Domino’s Pizza has a large clientele base that is only possible to maintain through proper adherence to the CSR standards (GrüNewäLder 2008, 2). The company has called for the adoption of CSR regulations that have helped it to beat competition.

Marketing Response to the Five CSR DimensionsI. Physical Environment CSR

Domino signed a contract with Renault to promote their electrical car (Domino’s Pizza 2015, 1). This factor inspired confidence in people about their caring nature and also portrayed them as a company that cares about the environment.

II. Consumer Dimension

The manner in which Domino has treated its clients has earned the loyalty (Domino’s Pizza 2015, 1). The result of caring for their customers has been immense as the customers market them through talk in the society and through reviews (Baxi & Prasad 2005, 298).

III. Community Development

The company has taken part in several charity programs (Domino’s Pizza 2015, 1). As a result, more community members want to identify with them have as they have significantly impacted the lives of some community members.

IV. Employee Relations

Domino has set up programs for staff motivation like awards and good salary schemes (Domino’s Pizza 2015, 1). The satisfaction that has been exhibited by their staff as they serve their clients has had a positive impact as clients are served with respect and honor.

V. Supply Chain

The company has adopted a system that would not have any spills in case of an accident (Domino’s Pizza 2015, 1). The transport mechanism has made their production and sales desirable thus improving their returns (Baxi & Prasad 2005, 298).

Conclusion

The adoption of CSR by Domino has portrayed them as caring and dominant in the hotelier sector. CSR is vital in assisting companies outcompete rivals by winning the trust of their customers and even potential customers. The best way to start CSR is by improving the factors that affect the company from within before endeavoring to go beyond.

References List

BAXI, C. V., & PRASAD, A. (2005). Corporate social responsibility: concepts and cases : the Indian experience. New Delhi, India, Excel Books.

DOMINO’S PIZZA., Domino’s – Corporate Social Responsibility (CSR). (2015). Retrieved March 6, 2015, from http://corporate.dominos.co.uk/csr

GRÜNEWÄLDER, A. (2008). Corporate social responsibility Implementation in German companies. München, GRIN Verlag GmbH. http://nbn-resolving.de/urn:nbn:de:101:1-2010090122914.

KITZMUELLER, MARKUS, AND JAY SHIMSHACK. (2012). “Economic Perspectives on Corporate Social Responsibility.” Journal of Economic Literature, 50(1): 51-84.

SCILLY, M. (2015). Five Dimensions of Corporate Social Responsibility. Retrieved March 6, 2015, from http://smallbusiness.chron.com/five-dimensions-corporate-social-responsibility-54700.html

URIP, I. (2013). Csr strategies corporate social responsibility for a competitive edge in emerging markets. Hoboken, N.J., Wiley. http://rbdigital.oneclickdigital.com.