Chapter 13 (p 576) contains a reading about a company called ModCloth using ‘crowdsourcing’ as a tool to build a successful business. After reading the article “Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads” and watching the video, choose one of the other articles (“Crime solving by crowdsourcing”, “Science by crowdsourcing: MIT researcher creates online game to gather help unlocking brain’s mysteries”, or “Should we trust the wisdom of crowds?”) that interests you. Discuss how the internet has influenced the power and pitfalls of crowdsourcing, citing the two articles to support your case. The articles can be found in the Module Resources folder.

http://mashable.com/2012/04/05/doritos-crash-super-bowl/

http://news.bbc.co.uk/2/hi/uk_news/magazine/8788780.stm

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