Assignment 2: Discussion—Crafting a Strategy to fit the Business

This assignment examines the connection between and relevance of a solid and appropriate business model and an effective business strategy. You will explore the independent and interdependent nature of business models and strategies.

Review the following statement:

• A company can have a strong business model but a weak strategy.

Respond to the following:

• State whether you agree or disagree with this statement, giving reasons.
• If you agree give an example, from your experiences or from the popular press, of a company with a strong business model but a weak strategy. If you disagree with the given statement explain why this is impossible.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

Assignment 3: Discussion—Better Ways to Get to Market: Formulating a Strategy that Works

There can be a good strategy with a bad product and a good product with a bad strategy, and this can impact product or service success in the marketplace. There are many cases of good products taking much longer to achieve their rightful success because of poor strategy. This assignment helps you explore why such issues occur and how to prevent them.

Using the module readings and the Argosy University online library resources, research various marketing strategies.

Identify a good product that had a bad “get to market” strategy and as a result took longer than it should have to be successful. 

Respond to the following:

• What could the company have done differently in its strategic planning to expedite the results?
• How might the approach you describe be a universal consideration to other businesses as they “go to market”?

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

By Thursday, May 8, 2013, post your response to the appropriate Discussion Area